Decision case · draft

Three converging signals say admin setup is the bottleneck — not pricing, not feature parity.

Drop-off (30d)41%confirmed

MRR at risk$420Kconfirmed

Confidencehighconfirmed

“We tried for three hours. We gave up. We’ll re-evaluate next quarter.”

Enterprise lead · 30-day trial · churned

Generated artefacts

PRD · v0.212 cited claims

in deck

Exec one-pager1 page

in deck

Sales follow-up4 prospects

draft